SHRUTI KESHAN
Social Media & Influencer Marketer

Shruti Keshan

Building brands through social media & influencer marketing — from D2C to Web3.

From scaling a D2C gymwear brand towards 100Cr+ to growing Web3 communities from zero — end-to-end social media and influencer marketing across industries.

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Shruti Keshan
Portfolio 2026
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7+

Brands Scaled

100Cr+

Revenue Goal

D2C — Web3

Industries

3+ Yrs

Experience

Selected Work 07
01Premium Gymwear Brand

Fuaark

From 42K followers to where Fuaark stands today in just two years, social media growth has closely mirrored revenue growth. Influencer marketing has been central to building the brand's identity and scale, driving trust, reach, and conversions—supporting Fuaark's goal of closing this year at 100Cr+. I led end-to-end social media and influencer strategy, working with 200+ athletes and creators to build a community-first premium gymwear brand.

165KFollowers
100Cr+Revenue Target
200+Influencers
Fuaark brand campaign
Fuaark Instagram feed
Fuaark athlete collaboration
02Kidswear · Shark Tank India

GuuglyWuugly

GuuglyWuugly is a premium kidswear brand recently featured on Shark Tank India. From 2,300 followers and a loss-making start to nearing ₹1Cr+ in sales within two years, its growth has been driven by focused social media strategy and strong brand storytelling. Built the entire Instagram presence from scratch with cartoon-style content that parents love.

26.1KFollowers
₹1Cr+Sales
GuuglyWuugly Instagram
GuuglyWuugly cartoon storytelling
03Size Inclusive Loungewear

Mangiri

Designed for all sizes, led by a founder whose vision and values have deeply inspired me. The brand stands for creativity with purpose—empowering artisans, giving voice to craftsmanship, and expressing elegance through light, thoughtful aesthetics. Managed content strategy, visual direction, and community engagement across all channels.

39.4KFollowers
All SizesInclusive
Mangiri Instagram feed
Mangiri kurti styling
04Web3 · Virtual Real Estate

SuperWorld

SuperWorld is a founder-led brand with a Lisbon- and UK-based founder who uses his own voice to build a strong community. Growing the page from zero and launching a coin that enables buying, investing, and selling virtual real estate. Handled all social channels, content calendars, and community management from day one.

0 → 7.4KGrowth
Web3Ecosystem
SuperWorld Instagram presence
SuperWorld visual direction
05Web3 · Crypto

SyncVault

SyncVault is a US-based crypto project with a strong market presence and a solid coin valuation. We managed its social media channels end-to-end, focusing on clear communication, community engagement, and brand credibility in the crypto space. Created content that simplified complex blockchain concepts for a mainstream audience.

End-to-EndSocial
US MarketRegion
SyncVault dashboard
06Mental Health Counselling

ChatCouncil

A pre-launch mental health startup currently focused on purely organic marketing, with no paid campaigns. Our approach blends relatable memes with education-first content, making mental health conversations approachable and shareable. Every post is designed to break stigma while staying genuine and scroll-stopping.

OrganicNo Paid Ads
Pre-LaunchContent-Led
ChatCouncil content grid
ChatCouncil content examples
07Shopping & Retail · Spiritual Products

Spiritual Senses

Spiritual Senses is a one-stop solution for spiritual product needs — incense, crystals, idols, and singing bowls. Building its presence through product storytelling and community engagement in the spiritual wellness space. Created a warm, earthy visual identity that resonates with the mindful living community.

1.6KFollowers
RetailWellness
Spiritual Senses Instagram
Video Reels 08
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About
Shruti Keshan

Social Media & Influencer Marketer

I started with a single D2C brand and a blank Instagram page.

Two years later, I've built and scaled social presences across gymwear, kidswear, loungewear, Web3, crypto, and mental health — turning followers into communities and communities into revenue.

Every brand I touch gets a strategy tailored to its voice, not a copy-paste playbook.

My 6C Framework: Conception → Compliance → Curation → Channels → Creation → Conversion — Content marketing is a form of marketing where you create valuable content for your audience, with the purpose of driving leads and visibility to your business.

Influencer Marketing

Strategy & Execution

Social Media Management

End-to-End

Content Strategy & Creation

Curation & Direction

Community Building

Growth & Engagement

Web3 & Crypto Marketing

Emerging Platforms
Creative Work
Fuaark

Athlete Campaign

Fuaark
Fuaark athletes

Athlete Meet-Up

Fuaark
Mangiri

Product Styling

Mangiri
GuuglyWuugly

Cartoon Storytelling

GuuglyWuugly
SuperWorld

Visual Direction

SuperWorld
Aesthetic

Aesthetic Direction

Creative

Let's work together

Looking for someone to manage your brand's social media or run influencer marketing? I'd love to hear about your brand.

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